One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.
How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process.
Click on the image below to see a larger view:
Only 6% of small businesses are using social media to generate sales, which means you can still get on the social media bandwagon before it gets competitive.
When you follow the 8 steps in the infographic, make sure you don’t leave out the research part. Too many companies try to generate leads from social sites without knowing what they are getting into. The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.
How else can you generate leads from social media sites?