How to Develop a Solid Blog Outreach Strategy

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?

It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.

Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.

So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal:

Click on the image below to see a larger view:

How to Develop a Solid Blog Outreach Strategy
Courtesy of: Quick Sprout

 

Conclusion

Blogger outreach isn’t the fun part of online marketing, but it is effective. When I started to do blogger outreach for some of my guides, it made a huge difference in traffic. I received an extra 100,000 plus visitors.

When you are doing blogger outreach, keep in mind that it is easier to get bloggers to cover you if you mention them in your blog posts. Shooting someone an email, saying you referenced him or her in a post, is a good way to flatter that person. But do this only when it makes sense.

How else can you maximize your blogger outreach process?

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How to Increase Your Google+ Engagement by 281%

Whether you think Google+ is a successful or a failed attempt at competing with Facebook, you have no choice but to be on it.

Why?

Because with Google+ you can get your image listed next to you in the search listings, which can increase your organic traffic by up to 150%.

google authorship

Even if you aren’t leveraging the authorship, you should still consider using it as it can potentially increase your rankings as well as drive you extra traffic.

To show you how you can more effectively leverage Google+, I’ve created an infographic that will break down the steps you need to take to gain more traffic from Google’s social network.

Click on the image below to see a larger view:

How to Increase Your Google+ Engagement by 281%
Courtesy of: Quick Sprout

 

Conclusion

If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

  • Authorship – by following these steps, you can add an image next to your search listings.
  • Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.
  • Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.
  • Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm.

It doesn’t take very much effort to leverage Google+. By participating in the community and following the tips in the infographic, you’ll start noticing more traffic in no time.

What is “MG Post Contributors”?

This plugin help admin user to select multiple authors or contributors of the post, By simply selecting those authors or contributors from post editor window. This plugin supports existing post and for new posts.

You can set how contributors shown after post contents by: “Setting->MG Post Contributor” and select options how do you want to show contributors on blog.

Development for this plugin can be found on GitHub: https://github.com/maheshwaghmare/mg-post-contributors

See Demo

Click following link to see how it shown at article page. http://demo.mgwebthemes.com/how-to-use-mg-post-contributor/

How to Use

  1. New Post : Create new post by “POST->NEW POST”. Enter post Title, Description and click “PUBLISH”. To see result click “View Post”.
  2. Existing Post : Click “POST->ALL POST”, Select post which you want to add contributors. Select Contributors / Authors of this post and “UPDATE”. To see result click “View Post”.

Admin Panel

Admin panel provides to change visual interface of contributor. You can set here who contributes shown after post contents. Go to “Setting->MG Post Contributor” and update setting as you want.

Try Demo

Login to http://demo.mgwebthemes.com/wp-admin/ to use live “MG Post Contributors”.

User Name : demo
Password : demo

How to Build a Social Media Marketing Funnel

Who says social media doesn’t convert? Seth Godin noted: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”

You already know that everyone is on these social sites, so I’m not going to bore you with stats on the number of users each social site has. But did you know that you are 51% more likely to buy a product if you hear good things about it on Facebook? Or, better yet, you are 68% more likely to buy a product if you read about it on Twitter?

Now that you know social media can convert strangers into customers, the next step for you to take is to build a social media marketing funnel. To explain how you can do that, I’ve created an infographic that breaks down the necessary steps.

How to Build a Social Media Marketing Funnel
Courtesy of: Quick Sprout

 

Conclusion

I’ve grown all of my companies through social media, and I’ve found the strategy to be very effective. The one thing I’ve learned through this process, however, is that you can’t expect your social media traffic to provide you with a high return on investment from direct conversions.

Typically, when users come to your site from Twitter or Facebook, they don’t buy right away. But they do come back to your website within a week or a month if they liked what they saw there. That’s when they are more likely to make the purchase.

The best way to get these users back to your website is through remarketing platforms like AdRoll. Alternatively, you can collect their emails by offering them a free ebook or a coupon and then get them to purchase from you through email marketing.

Are you generating sales through social media?

How to Install WordPress in localhost?

Read this tutorial to learn how to install wordpress on localhost and build your own website….
Section-1 Download & Unzip wordpress on localhost
Section-2 Creating database for wordpress
Section-3 Installation of wordpress
Section-4 Change Default theme of wordpress
——————————————————————————————————————————
Section-1 Download & Unzip wordpress on localhost
Step-1.1 Download wordpress in .zip or .tar.gz format
Step-1.2 Open .zip file and click on extract
Step-1.3 Choose path of your folder. Here I unzip wordpress in “wp-shop1” folder into c:\wamp\www\. You can choose your own.
Step-1.4 Following folder structure of wordpress shown in our c:\wamp\www\wp-shop1 folder.
OK, Section-1 is complete now you successfully unzip wordpress to localhost. To install wordpress you need a database. To create database read Section-2 Create database for wordpress
Section-2 Creating database for wordpress
Step-2.1 Open localhost/phpmyadmin on your favorite browser. I like open it in Mozilla. Click on Databases
Step-2.2 EnterDatabase name and click on create. Here I create database shop1. You can choose your own database.
After click on create “Database created successfully” message shown on your browser.
Now next step is wordpress installation. Read next section.
Section-3 Installation of wordpress
Step-3.1 Goto browsers address bar and enter “localhost/wp-shop1”. Then page is open as follows:
Click on create configuration file to install wordpress.
Step-3.2 Now you are ready to install wordpress. Click on lets go!
Step-3.3Enter Database name which is created in phpmyadmin here my database name is shop1.
Also enter user name, password, host. Here default user name is root & password is nothing. Note table prefix is (optional).
Step-3.4 Click on run the install
Step-3.5 Enter your site name, user name & password. Note this user name & password is important. Because after installation & all times when you open the wordpress in admin mode, wordpress ask you admin name & password. So, use strong password here.
Step-3.6 Click on log intoopen login window
Step-3.7 Enter user name & password to open wordpress admin.
Step-3.8 This window show you your dashboard. It means you install wordpress successfully. This is your admin dashboard. To view your site follows next steps.
Note: To open admin panel of wordpress enterlocalhost/your-site/wp-admin. “wp-admin” is used for logging into wordpress.Whenever you want to login to
WordPress admin panel then enter localhost/your-site/wp-admin. I use “localhost/wp-shop1/wp-admin”
Step-3.9 Right click on my site-> view site to open your site.
Step-4 OK. This is your site. WordPress show you default theme of wordpress. You can create your own or use another one. To change theme follow next section.
Section-4 Change Default theme of wordpress
Step-4.1 To change theme goto your admin panel i.e. opened at “localhost/wp-shop1/wp-admin”
Notewp-admin” is used for logging to wordpress admin dashboard. Ok to change theme click on appearance->Themes
 
Step-4.2 WordPress shows default 3 themes. To activate theme click on activate button of specific theme as you like and click on activate.
Step-4.4 Again click on my Shop-> ViewsiteOR enter on address bar “localhost/wp-shop1” press enter to view your new theme.
Ok. This is basic tutorial. Now you successfully download, install & change theme of wordpress.
If you have a about query about wordpress please feel free to contact me.
I hope this tutorial is helpful for you. Thanks.

 For more details visit http://mgwebthemes.com

How to Decrease Your Bounce Rate

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, I’ve decided to create an infographic that shows you what you need to do.

Here’s how you can decrease your bounce rate:

Click on the image below to see a larger view:

 

How to Decrease Your Bounce Rate
Courtesy of: Quick Sprout

 

Conclusion

If you don’t have much time to focus on decreasing your bounce rate, first look to see where you are in comparison to other sites in your space. For example, the infographic above shows that blogs typically have a bounce rate of 70% to 98%, and e-commerce sites have a bounce rate between 20% to 40%.

Once you know where you stand compared to other sites within your space, you can determine if you need to focus on decreasing your bounce rate or not. If you do need to decrease your bounce rate, consider implementing the following elements:

  • More white space to help increase engagement
  • Larger headlines to draw your visitors in
  • Bulleted lists to make your text more readable
  • High contrasting colors to increase usability
  • Faster load times to prevent people from leaving in frustration

How else can you decrease your bounce rate?

 

 

The Surprising Words That Get Content Shared on Social Media

Do you want more social media traffic?

Did you know that the words you use within your content could drastically affect how much social media traffic you get? For example, if you want more Facebook traffic, then using words like “when,” “tell us,” “submit,” “deals,” and “discounts” can help you get more shares, likes and traffic to your site.

On the other hand, if you use the words “contest,” “promotion,” or “coupon” on Facebook, you’ll actually get fewer shares and likes and less traffic.

In order to help you determine what words you should use and what words you should avoid using on Facebook, Twitter, LinkedIn, and Google+, I’ve created an infographic that breaks down desirable and undesirable word usage on each of these social media platforms.

Click on the image below to see a larger view:

The Surprising Words That Get Content Shared on Social Media
Courtesy of: Quick Sprout

Conclusion

You may not believe that changing a word or two can affect social media traffic, but it really can. Just look at sites like Upworthy. They’ve done extremely well because of their titles.

If you are looking for more social media traffic, combine the words you see in the infographic above with the headline ideas within this blog post.

What other words can help you drive more social media traffic?