How to Use Google Plus for Marketing

With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.

A few simple ways you can leverage Google Plus are:

  1. Authorship – this is a great way to get your picture next to your listings in the search results.
  2. Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
  3. Driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.

These are just the basics of how you can use Google Plus to your advantage. To expand on the idea, I’ve decided to create an infographic that lays out the steps you need to take to use Google’s social network for your marketing needs.

Click on the image below to see a larger view:

 

How to Use Google Plus for Marketing
Courtesy of: Quick Sprout

 

Conclusion

Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it!

As the most popular site in the world, Google can really help boost your revenue. Having the top rankings can mean the difference between being in business and being out of business.

Because the search giant owns this social network, you’re better off using it due to the fact that it can impact how well your site does in the organic listings.

How else can you use Google Plus to market your business?

How to Get Fans Creating and Sharing Content for You

Wouldn’t you love to get your fans to generate content for your company, brand, products, or campaigns and share it? Not only would user-generated content save you money, but it would also produce revenue for you.

The more you get your fans engaged with your business, the more trust you will build, and the greater your reach will be. You’ll also see SEO benefits.

To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the image below to see a larger view:

How to Get Fans Creating and Sharing Content for You
Courtesy of: Quick Sprout

Conclusion

User-generated content is something that you should never take for granted as a marketer. Just look at how popular sites like Tumblr and Wikipedia are. They got to where they are due to user-generated content.

If you don’t have much time, a simple way to get your fans to engage is to use the fill-in-the-blank strategy mentioned in the infographic. It’s easy to use, and it shouldn’t take you more than a minute or two to leverage.

How else can you get your fans to create and share content for you?

How to Use Tumblr for Marketing

You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars.

Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs.

With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.

So, how do you leverage Tumblr for your business? To help answer that, I’ve created an infographic that breaks down exactly what you need to do.

Click on the image below to see a larger view:

How to Use Tumblr For Marketing
Courtesy of: Quick Sprout

 

Conclusion

Whether you have any extra time in your schedule to take on another social platform or not, you have no choice but to be on Tumblr. As the 28th most popular site on the web, with revenue per visitor being just slightly behind Facebook’s, it is a channel worth leveraging.

As long as you follow the 10 best practices I’ve listed within the infographic, you’ll do well. Make sure you implement them all – it will create a much bigger impact than if you were to follow just a few of the best practices.

How else can you use Tumblr for marketing?

How to Calculate the ROI of Your SEO Campaign

When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.

But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform.

Don’t worry, it’s simple.

Click on the image below to see a larger view:

How to Calculate the ROI of Your SEO Campaign
Courtesy of: Quick Sprout

 

Conclusion

Whether you are spending money on pay-per-click campaigns, SEO efforts, or banner ads, you should be calculating the return on your investment. If you are making more than you are spending, you are doing a great job.

If you are losing money, you’d better either adjust how you are doing your marketing or cut off the non-profitable channels.

Are you making money from your SEO efforts? If not, why?

A Visual Guide to Rich Snippets

Rich snippets — we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.

A few benefits of rich snippets include:

1) Drawing a user’s attention to your relevant result.

2) Providing instant information as related to their query.

3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.

For companies leveraging content strategies, there’s an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. For instance, a “know” based query (informational search) that displays an author with a photo, name, and a link other articles they’ve written creates a feeling of trust and authority. It can also encourage them to click-through and read other articles they’re written, essentially making that author a new resource.

As another example, “do” based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process.

In order to consolidate and decode some of the information you need to sift through when learning about rich snippets, we’ve created this visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.

Enjoy! Some food for thought: How do you see rich snippets evolving in the future?

 
Guide to Rich Snippets by BlueGlass Interactive on SEOmoz
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive

How to create tinymce buttons at wordpress

To create mce buttons to your wordpress tiny editor, just follow below 2 steps.

Step-1: Add following code to your function.php file. This file found at /wp-content/themes/YOUR_THEME/function.php.

/*		CREATE TINY EDITOR BUTTONS					*/
 
// Hooks your functions into the correct filters
function my_add_mce_button() {
	// check user permissions
	if ( !current_user_can( 'edit_posts' ) && !current_user_can( 'edit_pages' ) ) {
		return;
	}
	// check if WYSIWYG is enabled
	if ( 'true' == get_user_option( 'rich_editing' ) ) {
		add_filter( 'mce_external_plugins', 'my_add_tinymce_plugin' );
		add_filter( 'mce_buttons', 'my_register_mce_button' );
	}
}
add_action('admin_head', 'my_add_mce_button');

// Declare script for new button
function my_add_tinymce_plugin( $plugin_array ) {
	$plugin_array['my_mce_button'] = get_template_directory_uri() .'/mg-mce-btns.js';
	return $plugin_array;
}

// Register new button in the editor
function my_register_mce_button( $buttons ) {
	array_push( $buttons, 'my_mce_button' );
	return $buttons;
}

 

Step-2: Create file mg-mce-btns.js, Save this file to /wp-content/themes/YOUR_THEME. Note: Save file into same directory where function.php. Copy below code and place it into mg-mce-btns.js file.

 

(function() {
	tinymce.PluginManager.add('my_mce_button', function( editor, url ) {
		editor.addButton( 'my_mce_button', {
			text: 'JQuery',
			icon: false,
			type: 'menubutton',
			menu: [
				{
					text: 'Item 1',
					menu: [
						{
							text: 'Sub Item 1',
							onclick: function() {
								editor.insertContent('This is Sub Item-1');
							}
						},
						{
							text: 'Sub Item 2',
							onclick: function() {
								editor.insertContent('This is Sub Item-2');
							}
						}
					]
				},
				{
					text: 'Item 2',
					menu: [
						{
							text: 'Sub Item 1',
							onclick: function() {
								editor.insertContent('This is Munu-2 - Sub Item-1');
							}
						},
						{
							text: 'Sub Item 2',
							onclick: function() {
								editor.insertContent('This is Munu-2 - Sub Item-2');
							}
						}
					]
				}
			]
		});
	});
})();

 

Result:

How to create drop down mce buttons at wordpress tiny editor window

Download complete source code: Source files

How to Develop a Solid Blog Outreach Strategy

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?

It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.

Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.

So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal:

Click on the image below to see a larger view:

How to Develop a Solid Blog Outreach Strategy
Courtesy of: Quick Sprout

 

Conclusion

Blogger outreach isn’t the fun part of online marketing, but it is effective. When I started to do blogger outreach for some of my guides, it made a huge difference in traffic. I received an extra 100,000 plus visitors.

When you are doing blogger outreach, keep in mind that it is easier to get bloggers to cover you if you mention them in your blog posts. Shooting someone an email, saying you referenced him or her in a post, is a good way to flatter that person. But do this only when it makes sense.

How else can you maximize your blogger outreach process?