How to Build Brand Awareness for Your Business

You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right?

Sadly, there is no one answer because it varies from business to business. To help you out, I’ve created an infographic that breaks down the 6 things you need to look at when building brand awareness for your business. The data I’ve included in the infographic should make your marketing decisions a bit easier.

Click on the image below to see a larger view:

How to Build Brand Awareness for Your Business
Courtesy of: Quick Sprout

 

Conclusion

When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.

If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook.

In what other ways can you build brand awareness?

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How to Use Google Plus for Marketing

With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.

A few simple ways you can leverage Google Plus are:

  1. Authorship – this is a great way to get your picture next to your listings in the search results.
  2. Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
  3. Driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.

These are just the basics of how you can use Google Plus to your advantage. To expand on the idea, I’ve decided to create an infographic that lays out the steps you need to take to use Google’s social network for your marketing needs.

Click on the image below to see a larger view:

 

How to Use Google Plus for Marketing
Courtesy of: Quick Sprout

 

Conclusion

Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it!

As the most popular site in the world, Google can really help boost your revenue. Having the top rankings can mean the difference between being in business and being out of business.

Because the search giant owns this social network, you’re better off using it due to the fact that it can impact how well your site does in the organic listings.

How else can you use Google Plus to market your business?