How to Build Brand Awareness for Your Business

You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right?

Sadly, there is no one answer because it varies from business to business. To help you out, I’ve created an infographic that breaks down the 6 things you need to look at when building brand awareness for your business. The data I’ve included in the infographic should make your marketing decisions a bit easier.

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How to Build Brand Awareness for Your Business
How to Build Brand Awareness for Your Business

Conclusion

When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.

If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook.

In what other ways can you build brand awareness?

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How to Build Brand Awareness for Your Business
Courtesy of: Quick Sprout
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How to Generate Leads with Social Media

One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.

How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process.

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How to Generate Leads with Social Media
Courtesy of: Quick Sprout

 

Conclusion

Only 6% of small businesses are using social media to generate sales, which means you can still get on the social media bandwagon before it gets competitive.

When you follow the 8 steps in the infographic, make sure you don’t leave out the research part. Too many companies try to generate leads from social sites without knowing what they are getting into. The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.

How else can you generate leads from social media sites?

 

How to Get Fans Creating and Sharing Content for You

Wouldn’t you love to get your fans to generate content for your company, brand, products, or campaigns and share it? Not only would user-generated content save you money, but it would also produce revenue for you.

The more you get your fans engaged with your business, the more trust you will build, and the greater your reach will be. You’ll also see SEO benefits.

To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

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How to Get Fans Creating and Sharing Content for You
Courtesy of: Quick Sprout

Conclusion

User-generated content is something that you should never take for granted as a marketer. Just look at how popular sites like Tumblr and Wikipedia are. They got to where they are due to user-generated content.

If you don’t have much time, a simple way to get your fans to engage is to use the fill-in-the-blank strategy mentioned in the infographic. It’s easy to use, and it shouldn’t take you more than a minute or two to leverage.

How else can you get your fans to create and share content for you?

How to Use Tumblr for Marketing

You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars.

Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs.

With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.

So, how do you leverage Tumblr for your business? To help answer that, I’ve created an infographic that breaks down exactly what you need to do.

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How to Use Tumblr For Marketing
Courtesy of: Quick Sprout

 

Conclusion

Whether you have any extra time in your schedule to take on another social platform or not, you have no choice but to be on Tumblr. As the 28th most popular site on the web, with revenue per visitor being just slightly behind Facebook’s, it is a channel worth leveraging.

As long as you follow the 10 best practices I’ve listed within the infographic, you’ll do well. Make sure you implement them all – it will create a much bigger impact than if you were to follow just a few of the best practices.

How else can you use Tumblr for marketing?