How to Generate Leads with Social Media

One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.

How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process.

Click on the image below to see a larger view:

How to Generate Leads with Social Media
Courtesy of: Quick Sprout

 

Conclusion

Only 6% of small businesses are using social media to generate sales, which means you can still get on the social media bandwagon before it gets competitive.

When you follow the 8 steps in the infographic, make sure you don’t leave out the research part. Too many companies try to generate leads from social sites without knowing what they are getting into. The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.

How else can you generate leads from social media sites?

 

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How to Use Tumblr for Marketing

You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars.

Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs.

With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.

So, how do you leverage Tumblr for your business? To help answer that, I’ve created an infographic that breaks down exactly what you need to do.

Click on the image below to see a larger view:

How to Use Tumblr For Marketing
Courtesy of: Quick Sprout

 

Conclusion

Whether you have any extra time in your schedule to take on another social platform or not, you have no choice but to be on Tumblr. As the 28th most popular site on the web, with revenue per visitor being just slightly behind Facebook’s, it is a channel worth leveraging.

As long as you follow the 10 best practices I’ve listed within the infographic, you’ll do well. Make sure you implement them all – it will create a much bigger impact than if you were to follow just a few of the best practices.

How else can you use Tumblr for marketing?